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3 Tips for Store Lighting

3 Tips for Store Lighting

Lighting is a fundamental factor in stores and shopping malls. In addition to fulfilling their main function of illuminating these spaces, lamps and light fixtures also have the ability to direct the public to certain areas, as well as creating a cozy environment. These two factors will naturally increase sales.

Which luminaires and lamps are most suitable?

We recommend that you invest in LED lighting, both for light fixtures and lamps, as this technology offers a long lifespan — compared to conventional technologies —, requires little maintenance and consumes little energy.

In commercial spaces, it may also make sense to regulate the light intensity, depending on the time of day or the number of items exposed. LED lighting makes it possible to adapt the lighting design depending on these circumstances.

LED lamps have an excellent CRI (Color Rendering Index), which allows for a more realistic perception of colors, and consequently helps customers choose their products better.

What is the ideal color temperature for the store?

Color temperature should be aligned with the industry, objectives and target audience.

If you have a store where you want a high flow of customers, we recommend that you invest in cold light , which is brighter, stronger and more uniform, so that it conveys agility. Homogeneous white light is also recommended if you do not want to highlight products and want to standardize the space.

If, on the contrary, your target audience is middle-upper class, we recommend that you create a sophisticated and cozy environment. To do this, you should focus on creating contrasts, using warm, yellow light , which conveys a feeling of welcome and closeness.

Key details

  • Invest in lighting in fitting rooms, as this is where most purchasing decisions are made.
  • Opt for lighting with a CRI closer to 100, as this will offer better color quality to the products on display.
  • Add some light points to the shelves to create highlights and direct customers' attention to the items in question.
  • Use an extremely narrow, high-intensity beam on your windows to make them vibrant and eye-catching. This will allow your store to look attractive and inviting even on sunny days.


Visit our menus of LED luminaires and LED bulbs , from the brands Philips, Ledvance, V-TAC , among others. If you have any questions, do not hesitate to contact our experts at info@wattlamp.net .